Our story

Every stitch tells a story

My story begins...

...in my grandmother Gunnel’s linen cupboard. Inside were pillowcases, kitchen towels, and napkins adorned with beautifully embroidered monograms, neatly stacked, lovingly kept, and passed down
through generations. Each piece carried memories, love, and a part of our family’s history.

Once upon a time

It was natural to embroider your initials onto home textiles, a way to make everyday items personal. Today, that tradition has almost been forgotten. We want to bring it back. We create high-quality home textiles with personal monograms, crafted to be both used and cherished. Everyday pieces that carry meaning, ready to be passed on as part of your family’s story.

Want to do it extra special?

Tailor made

Getting married, hosting a special event, or dreaming of your own personal monogram?

Get in touch with us, we’ll create a bespoke order tailored to your wishes.

CREATE CUSTOM ORDER